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Headquartered in Islamabad, Pakistan, and operating online at craftan.net, Craftan is a premier retailer dedicated to celebrating and preserving Pakistan's rich artistic heritage by specializing in authentic Multani blue pottery and Swati wooden art, with nationwide delivery spanning major cities including Islamabad, Rawalpindi, Lahore, Karachi, Peshawar, Multan, and Faisalabad. Sourced directly from artisan workshops in Multan, Punjab—the historic birthplace of the 300-year-old Kashigari glazed ceramic tradition—every piece of blue pottery is mold-cast, meticulously hand-painted by trained artisans, and finished with lead-free mineral glazes across an extensive inventory of over 240 products divided into eight categories, which include planters and pots, vases, dinner sets, tea sets, mugs, jars and storage, home décor, and the flagship Blue Pottery Pakistan collection. Complementing this ceramic artistry is Craftan's Swati collection, featuring hand-carved and oil-painted decorative items such as wooden trays, tissue boxes, baskets, and hand-painted ceramic mugs created by artisans in the Swat Valley of Khyber Pakhtunkhwa using the bold folk-art style of northern Pakistan. By eliminating middlemen and sourcing all items directly from the artisan communities that produce them, Craftan successfully fulfills its mission to connect traditional craft workshops with buyers across the country, ensuring that the country's living craft traditions continue to thrive in modern homes.

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